What is SERP - Search Engine Results Page?

SERP stands for Search Engine Results Page. You may be asking just what does that mean in layman terms.

I am going to make it simple. Go to Google.com and search for "SEO training in south carolina" you will find that 5 of the top listings are about the Search Engine Academy of South Carolina. Meaning we are in the first SERP's for the keywords "SEO training in south carolina".

Your goal as a Search Engine Optimizer is to get your Web sites keyword phrases to come up in the first SERP's for that term. Being in those top SERP positions will instantly drive more taffic to your site.