Is Google’s Personalized Search Going to Change SEO Efforts?

As with any new change on the Internet, Google’s Personalized Search has definitely set the SEO world a buzz. In February, Google launched it’s new personalized search and now that the dust has settled it is time to really take a closer look and see how it will affect our search engine optimization efforts.

Let’s back up for a minute and explain exactly how personalized search works.

Google's personalized search re-orders search results based on your history of past searches, giving more weight to topics that interest you.

Personalized search also maintains a history of your searches on Google, allowing you to revisit pages you previously viewed by scanning through your history. Of lesser importance are any favorite sites you have bookmarked and things you have added to your personal homepage.

Google says that their main focus for personalization is to reduce spam and provide more relevant results.


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