Did you know...

The quickest way to get the Robots to visit your site is consistency. Update your site with fresh content on a regular bases.

Submit Your Site – Fact or Myth?

You have probably seen the adverting e-mails that promise to Submit Your Site to 1000 Search Engines for a one time fee of $69.95.

Statistics* show that 43.7% of searchers use Google, 28.8% use Yahoo!, 12.8% use MSN/Live and the remaining 14.7% use other search engines and directories. So shouldn’t we wonder what the reasoning behind the ad Submit your site to 1000 Search Engines is?

there where 16 million Internet users. In 2007 they state that there are over 1,129 million users. So in all reality it may have been important in the early days to submit your site to 1000 search engines, but in today’s world if the majority of Internet users are only using the 3 top search engines doesn’t it make more sense to concentrate on the search engines people are using.

Here is something very interesting that you may not know. Leading Search Engine Optimizers (SEO) Professionals never submit a Web site to a search engine. That’s right they let the search engines find their site through other methods.

Professional SEO’s concentrate on:

• Submitting to the most influential directories on the Internet. Google has even gone as far as to put a list together of the directories they find the most important. (You can find that list on The Workshop Resource Center).
• Feeding the search engines a good quality site map that the engines can use to index all pages of a Web site.
• Submitting to a search engine through a Paid Inclusion Program.
• Link reputation and work on building quality in-bound links.
• Never using submission software.

Part of the job of a Professional SEO is to spend time keeping up to date with any changes on the leading search engines and directories. SEO's watch closely what Google, Yahoo! and MSN/Live have to say and if they find through their research that indexing happens quicker by not submitting a site then wouldn’t we want to follow their lead.

Time and research shows us that the days of submitting our sites to over 1000 search engines is long gone. SEO Professionals advise us that if we want to spend $69.95 then spend that money on submitting your site to one of the leading directories. One of the directories that Google suggest we submit to Goguides.org and their submission fee just happens to be $69.95.

*comScore Media Metrix Search Engine Ratings

Wondering how you can increase your visibility in the search engines?

Here are a few things you can do on your end to make the search engines take your Web site more seriously:

• Submitting articles to Web sites that will put a link back to your site is one way. Google likes to see articles posted on the Internet pointing back to your site.
  
  Here are a few article sites your can check out.
  www.goarticles.com
  www.articledashboard.com
  www.articlealley.com
  www.articlebar.com/submit
  www.ideamarketers.com
  www.media13.com
  www.ezinearticles.com
  www.articlecity.com
  www.easyarticles.com
  www.a1articles.com
  www.articleblast.com
  www.articlesbase.com
  www.articlesfactory.com
  www.reprintarticles.com
  www.articlehub.com
  
• Exchanging links with Industry Related Web sites is also a great way to give your site more visibility. Find Web sites in your industry that your can ask to exchange links with. The theory being if other great sites that are related to you think you're important to link to then you must have something to offer and they'll give you a better ranking.
  
• When making a post in forums or blogs be sure to include your website address.
  
• Display Your Business URL Everywhere - It may seem pretty obvious, but you'd be surprised how many business owners have a website but don't advertise the fact.
  
• Lastly, think of your website as a second office location. Any visitor should be able to get as much information from your Web site as they would if they walked in your front door. Remember your website gives your business creditability...use it to your advantage! The more your visitor know about you, the more likely they are to do business with you.

Link Popularity

Did you know...that a link from a site that you do not link back to has more weight then one you have exchanged or traded.

What is User Generated Content

User Generated Content (UGC) refers to different kinds of content that is produced by the end user/visitor to a Web site.

Examples of UGC:

• Blogs
• Polls
• Testimonials
• Reviews
• A & Q Sections

User Generated Content is a great way to build your link reputation. On day one of the 3-Day Advanced Search Engine Optimization Workshop goes into great detail of how UGC can help you add valuable content to your Web site.

Secrets to Writing a Captivating Title

Grabbing your readers attention within the first few seconds is the key to creating a successful web presence. The title is the first thing a reader sees so making it captivating is crucial.

1- Include your keyword phrase in your title to maximize its effectiveness.
2- Add a click phrase that will entice your reader to choose your ad.
3- Include a benefit they can get by reading more.

Here are 2 titles, which one sounds more interesting:

"Search Engine Optimization Class" or "Work From Home - Learn Search Engine Optimization in 5 Days"

To break it down...

• Work From Home is your keyword phrase - what you will want to optimize your page or article for
  

• Learn Search Engine Optimization is your click phrase which will give them a reason to click on your ad
  

• In 5 Days is the benefit of your title.

I would suggest you write your title last. Don't get hung up on the title until you have the article or web page created to back it up.

SEO Training

Day 2 of the Train the Trainers.

What Directories does Google itself Suggest you Submit to?
What directories does Google think are the most important? Which directories are spidered on a daily basis?
Here’s the list – Click here to subscribe to the Workshop Resource Center to read the Complete List of Directories Google thinks are important

SEA of SC Training

SEA of SC is in training this week with Robin Nobles and John Alexander in Orlando Florida.

We will be receiving the "Train the Trainer" instruction over the course of 8 days. We will be bringing back to our students all of the latest priciples and strategies in the SEO Industry.

Monday we were introduced to Robin Nobles' latest e-book

What is SERP - Search Engine Results Page?

SERP stands for Search Engine Results Page. You may be asking just what does that mean in layman terms.

I am going to make it simple. Go to Google.com and search for "SEO training in south carolina" you will find that 5 of the top listings are about the Search Engine Academy of South Carolina. Meaning we are in the first SERP's for the keywords "SEO training in south carolina".

Your goal as a Search Engine Optimizer is to get your Web sites keyword phrases to come up in the first SERP's for that term. Being in those top SERP positions will instantly drive more taffic to your site.

Start a New Career From Home Become a Professional Search Engine Optimizer

Have you ever gotten up in the morning dreading the long commute to work or walked passed your home office only to dream of a job where you can work from home?

Well look no further … Search engines have become an important part of our lives where being on-line is no longer an option but a requirement. With that in mind starting a new career from home that focuses on a need for the future and one that you can do from home is one that can be profitable and rewarding for you.

Growth in the search engine marketing industry has created a strong demand for professional search engine optimizers. The demand will grow even faster in the years to come.

To begin your journey into a new career as a SEO the first thing you need to understand is how to create a basic web page. Please note a Search Engine Optimizer differs from a Web designer in the fact that they are responsible for the marketing of a website and not so much as designing it. But being able to understand Web site design is an important step. Second a SEO’s knowledge comes from knowing how the Search Engines and Directories rank and index websites. The Search Engine Academy’s 2-day Workshop takes true beginners, with just a basic knowledge of web page creation and teaches them basic search engine optimization that they can instantly apply to their own Web sites. The 3-Day Advanced SEO Workshop student, who already knows basic SEO principles is then introduced to more advanced principles and techniques. Taking the full 5-Day Mastery Workshop will give you the bases of starting your own SEO Business. Search Engine Optimization is a growing field and will take many months even years of fine tuning your SEO skills to really understand the Industry completely. But it is an exciting career change if you are the type of person who likes to see results of your work, enjoys the constant challenges of the search engine marketing industry and is willing to constantly be learning, as SEO strategies change constantly.

Registering for a 5-Day Mastery Search Engine Optimization Workshop is your first place in starting a new career from home.

First Classes Announced

Here is a list of the upcoming classes for SEA-SC
July 23-27, 2007 Lexington, SC
August 20-24, 2007 North Charleston, SC
September 10-14, 2007 Spartanburg/Greenville, SC

For more details follow this link to the registration page

Press Release

SEA-SC announces...

SEO Training in South Carolina - Hands-on SEO Workshop Teaches Top SEO Certification Skills to Businesses in Lexington, Greenville and Charleston, SC

Press Release

New Blog

Welcome to the SEA-SC's Blog. We are periodically going to be making announcements and talking about things that are important the Search Engine Optimization Industry.